Diego Maestre

As the founder of Sala Sonora in Bilbao, he has built one of northern Spain’s most respected independent music venues from the ground up. Over the years, he has successfully transformed a local project into a cultural reference point, navigating the complexities of the industry through a commitment to authenticity and a deep connection with the electronic music community.

Under his direction, the venue has hosted a prestigious roster of international icons, including Carl Cox, Richie Hawtin, and Ben Sims, alongside leading Spanish artists such as Andres Campo and Fatima Hajji. His career is a testament to the power of independent entrepreneurship in nightlife, demonstrating how to scale a venue and maintain production excellence while preserving the project's original soul. His expertise lies in the reality of venue management, from navigating complex regulations to the strategic growth of a brand born out of passion and resilience.