Director
Spain
Mother. With a background in Political Science, I made a life-changing career shift 16 years ago after realizing I was on dark side working in banking. I pursued a Postgraduate in Music Business at Universitat Pompeu Fabra, which transformed my path and led me into live music.
For the past 14+ years, I’ve been part of Sala Apolo, one of Europe’s most iconic venues. I’ve grown with the organization — from managing the teams that shape its unique DNA to leading innovative projects in the artistic, digital, and audiovisual spheres that push the brand into new ways of reimagining live music. Today, I’m proud to serve as the Director of Sala Apolo.
Beyond the venue, I am also the President of ASACC (the Catalan Music Venues Association), a guest lecturer at several business schools, and a frequent speaker on the future of live music and cultural spaces.
YOUR STORY STARTS HERE
Join the biggest nightlife and entertainment community in Valencia. Meet the right partners, talk business face to face, and grow your project.
CONNECTING NIGHTLIFE SINCE 2022
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CONNECTING NIGHTLIFE SINCE 2022
Fun Business Days is the world's largest nightlife community powered by Fourvenues. After four years of exponential growth and bringing the nightlife industry together, we welcome you to the fifth edition of Fun Business Days, taking place for the first time at the iconic City of Arts and Sciences.
