Rachel Strassberger

As part of the Black Eyed Peas’ management team, alongside Polo Molina and Seth Friedman at Grassroots Music, she is recognised as one of the most prolific operators within the international territory. She is responsible for the day-to-day running of one of the biggest pop music institutions currently operating worldwide, working across all areas of the band’s structure: music releases, digital strategy, promotions, and tour activities.

Having cut her teeth over two decades ago in the highly competitive European electronic music market, she made her mark by personally coordinating global marketing and licensing deals that absolutely annihilated world charts in a heavily male-dominated industry. Following this early success, she ran the boutique consultancy Strassberger Music. Through this high-end, helicopter-style management model, she supported clients across publishing, licensing, label negotiation, and artist management, directly benefitting the likes of Universal Music, Warner Music, Bob Sinclar, NERVO, and Sam Feldt.

Since joining the BEP management in August 2020, her role as lead on the band’s social and digital teams has seen her drive major activations, including the international roll-outs of the albums Translation and Elevation, which featured high-profile collaborations with Shakira, David Guetta, J. Balvin, and Daddy Yankee. On the road, her natural hyper-organisational skills ensure the band’s constant mammoth tour schedule runs like clockwork, liaising with booking agent CAA and promoters.

When it comes to music releases, her skillset reaches across all horizontal and vertical strata, handling everything from legal and synching to international marketing budgets. Fluent in five languages and equipped with a pragmatic, Swiss obsession for precision, she balances complex international coordination with a strict moral code. By leading with firm compassion, she ensures a culture of kindness is at the heart of everything she does, carving her unquestionable place at the industry’s top table.