Alex González

Alex González is the co-founder, owner and CEO of Farra World, the Tenerife company behind more than 17 years of events on the island. Its flagship, Sunblast, is the largest festival in the Canary Islands, drawing more than 20,000 people across seven stages at Golf Costa Adeje. The Farra World calendar also takes in Lost Nomads, La Misa, Tenerife Music Festival and Ritmos del Mundo, the Tenerife editions of Bresh and elrow XXL, and the Las Rocas beach club through Farra on the Beach.