Apolo
Naiara Lasa
DirectorSpain
Mother. With a background in Political Science, I made a life-changing career shift 16 years ago after realizing I was on dark side working in banking. I pursued a Postgraduate in Music Business at Universitat Pompeu Fabra, which transformed my path and led me into live music.
For the past 14+ years, I’ve been part of Sala Apolo, one of Europe’s most iconic venues. I’ve grown with the organization — from managing the teams that shape its unique DNA to leading innovative projects in the artistic, digital, and audiovisual spheres that push the brand into new ways of reimagining live music. Today, I’m proud to serve as the Director of Sala Apolo.
Beyond the venue, I am also the President of ASACC (the Catalan Music Venues Association), a guest lecturer at several business schools, and a frequent speaker on the future of live music and cultural spaces.
For the past 14+ years, I’ve been part of Sala Apolo, one of Europe’s most iconic venues. I’ve grown with the organization — from managing the teams that shape its unique DNA to leading innovative projects in the artistic, digital, and audiovisual spheres that push the brand into new ways of reimagining live music. Today, I’m proud to serve as the Director of Sala Apolo.
Beyond the venue, I am also the President of ASACC (the Catalan Music Venues Association), a guest lecturer at several business schools, and a frequent speaker on the future of live music and cultural spaces.
31 Mar – 1 Apr 2027 · City of Arts and Sciences, Valencia
Get on the list
Early Bird access opens only first to the waitlist.